GALATASARAY, has nearly 25 million supporters in Turkey and also it is the most popular Turkish sport club in the world. After 2000 when Galatasaray Football Club won UEFA Cup and Super Cup, club management thought to improve club's vision and mision. According to this plan Galatasaray Sport Club became Galatasaray A.Ş. So today Galatasaray is a valuable brand in Turkey as it's rivals Beşiktaş, Fenerbahce and Trabzonspor. Today Galatasaray has really important brand and image strategies. For example this club has a offical television, official web page, nearly 40 merchandasing store, Galatasaray guide and too many shareholders. But in my opinion they are not enough. If we want to race with Europen clubs we have to improve new and big projects at the same time our sports club have to manage by professional sports managers.
( My Opinion )
There are some objectives, goals and strategies of Galatasaray A.Ş.'s construction:
Galatasaray Sportif's main goal is to exploit the financial value of its media, advertising and image marketing rights. The Company creates significant potential and pursues well-defined strategies to raise its revenue.
Galatasaray Sportif was established with the understanding that Galatasaray Professional Football Team's recent successes, unprecedented in Turkey, could be satisfactorily reflected in commercial revenue only through a professional brand marketing company. Its main aims are to maximize the financial value of the team's media, sponsorship, license products and advertising rights. The Company has a large stake in the rapidly expanding media and entertainment sectors and pursues well-defined strategies while generating a significant potential toward increasing such revenue.
Boasting a dynamic professional management team aimed at maximizing the marketing rights and commercial potential of Turkey's most valuable brand, Galatasaray Sportif is poised to gain a larger stake in the rapidly expanding media-marketing sector.
Strong Brand Name The Galatasaray brand is the strongest national brand in terms of vitality and recognition in Turkey according to the Brand Asset Valuator survey conducted between July and October 2000. Young & Rubicam, a global marketing and communications company conducted this survey, covering 500 leading national and international brands in Turkey. The strength of the brand stems from the heritage and history of Galatasaray, with roots going back to the establishment of the distinguished Galatasaray High School in the 15th century. Founded in 1905, the Galatasaray Club was also among the first to participate in Turkish football. The legacy of Galatasaray has been further enhanced by the football team's recent domestic and international success. The many championships and cups won have attracted a significant number of supporters and have positioned Galatasaray as the leading sports club in Turkey.
There are some objectives, goals and strategies of Galatasaray A.Ş.'s construction:
Galatasaray Sportif's main goal is to exploit the financial value of its media, advertising and image marketing rights. The Company creates significant potential and pursues well-defined strategies to raise its revenue.
Galatasaray Sportif was established with the understanding that Galatasaray Professional Football Team's recent successes, unprecedented in Turkey, could be satisfactorily reflected in commercial revenue only through a professional brand marketing company. Its main aims are to maximize the financial value of the team's media, sponsorship, license products and advertising rights. The Company has a large stake in the rapidly expanding media and entertainment sectors and pursues well-defined strategies while generating a significant potential toward increasing such revenue.
Boasting a dynamic professional management team aimed at maximizing the marketing rights and commercial potential of Turkey's most valuable brand, Galatasaray Sportif is poised to gain a larger stake in the rapidly expanding media-marketing sector.
Strong Brand Name The Galatasaray brand is the strongest national brand in terms of vitality and recognition in Turkey according to the Brand Asset Valuator survey conducted between July and October 2000. Young & Rubicam, a global marketing and communications company conducted this survey, covering 500 leading national and international brands in Turkey. The strength of the brand stems from the heritage and history of Galatasaray, with roots going back to the establishment of the distinguished Galatasaray High School in the 15th century. Founded in 1905, the Galatasaray Club was also among the first to participate in Turkish football. The legacy of Galatasaray has been further enhanced by the football team's recent domestic and international success. The many championships and cups won have attracted a significant number of supporters and have positioned Galatasaray as the leading sports club in Turkey.
